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London, that great cesspool into which all the loungers and idlers of the Empire are irrestibly drained.
-- Arhtur Conan Doyle 1888
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The London Journal, launched in 1845, was one of the most widely read publications of nineteenth-century Britain. Its weekly appearance ushered in the period when mass-market reading, in a modern sense, was born. Between April 12 and August 30 1845, the Journal carried seventeen articles under the heading "Etiquette for the Millions," written by G.W.M Reynolds. They were clearly aimed at educating the mass readership (mostly the newly emerging middle-classes) in the behaviour expected of them in public. At times trenchant, the views expressed in the articles describe a view of society that is very, very different from that which we experience today. But, perhaps, one that many sections of modern society hanker after. In this set of instructions we are instructed in the courtesies, decencies, amenities, and proprieties of civilised life.
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